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At UFN LONDON, we aim to slow fashion down. Fashion is the second most polluting industry. We are not here to pretend we are perfect and we have a long way to go but in every aspect of our brand we are implementing ways to create longer lasting, higher quality and beautiful garments. We are a small team so each step of the business is done with a sense of care and love which you won't find in other large companies. 

When you shop with us you are supporting a small business and a dream



We only use factories that are either WRAP (Worldwide Responsible Accredited Production) certified or members of BSCI (Business Social Compliance Initiative). This enables monitoring of every step of the entire manufacturing process, from yarn to garment. We recognise the importance of our responsibility to ensure the manufacturing methods used match the ideals of those who love and wear our products. 

All our designs are embroidered and printed in house in the UK. 



With an aim to reduce waste, we keep all of our packaging to a minimum. When necessary we use recycled or FSC certified paper or cardboard and in an effort to eliminate single use plastic from our supply chain.



You can help your garments last longer and reduce their environmental impact by caring from them properly. We encourage our customers to:

  • Wash your clothes less (spot clean wherever possible)
  • Wash on low temperatures (on 30 degrees or less)
  • Avoid tumble drying
  • Iron less (hang your clothes to dry)
  • Only dry clean when absolutely necessary and use an eco-friendly service
  • Repair and keep your garments (please contact us if you have any questions)


We hope that you cherish your UFN London products for a long long time, and if the time comes you wish to part ways with one of your pieces we encourage you to 

  • Gift or swap with a sibling, parent or friend (hopefully they will love it as much as you did)
  • Sell it on a resale platform such as the Depop or Vinted



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